Why You Should Try TikTok Advertising
TikTok is currently available in over 150 countries, with 1 billion active users and over 200 million downloads from the US alone. The platform grew at such an astounding rate that it became an excellent platform for advertising purposes. Practically every demographic is on TikTok and if your goal is to tap into unique audiences for your brand, then this is the way to go.
Like any other social media platform, TikTok favors early adopters but new users can still catch up and achieve a sizeable following. It is all about crafting a comprehensive TikTok advertising strategy and learning more about the ins and outs of TikTok marketing.
I’ve seen a lot of people (including me) give TikTok a try just to see what can be done with it. And I came to the conclusion that you really, really need to spend a lot of time on it to be effective. But for those who put in the time, they are generating a lot of buzz for their business. Figuring out how to convert TikTok views into paying customers is really hard, so I had one of my team prepare this article on “Here’s Why You Should Try TikTok Advertising For Your Brand Growth”
Reasons to Try TikTok Advertising For Your Business
#1 — Access diverse audience
There is a common misconception that most TikTok users are members of GenZ, between the ages of 16 to 24. The reality is that that demographic comprises only 41% of the total users. The rest are made up of the Baby Boomer, GenX, and Millenial generations. These generations are the ones with buying power and are the perfect audience for niches such as lifestyle, tech accessories, electronics, and clothing.
#2 — Easy and affordable
TikTok has an easy-to-navigate Ads Manager interface that allows brands to get started even with barely any marketing experience. The budget per campaign is also very flexible, allowing you to campaign within your means.
#3 — Unique advertising formats
TikTok does not have strict guidelines for advertisement. The priority is to generate engaging content, and that can come in various forms, as discussed above.
#4 — Emphasis on influencer marketing
One way to boost your brand awareness is by partnering with TikTok creators through influencer marketing. This also opens channels for cross-promotion on other platforms, specifically Facebook and Instagram.
However, it is important to note that TikTok users never like feeling that they are being advertised to. It is ideal to pair up with an influencer who is likely to use and appreciate your products or services. You can also strategize on a way for them to deliver the promotions while still resonating with their audience.
#5 — Authentic advertising
One of the biggest reasons why TikTok grew at such an astounding rate is because of the authenticity the users carry. Instagram and Facebook tend to focus on polished and flawless content, making them seem ungenuine. On TikTok, users are more casual and are free to express their most authentic selves.
You may hop on this atmosphere of authenticity to increase your brand awareness. Use the platform to showcase behind-the-scenes footage of how your company works or how you create your product or service. People appreciate being brought along the journey.
#6 — Stay ahead of the social media curve
Based on the trends, it is likely that TikTok has nowhere else to go but up. It quickly took over the traditional platforms and has unleashed a new level of creativity among users of all ages. Signing up for a business account today and launching an advertising campaign will give you an edge over all your competitor brands who aren’t on the platform yet.
Best Tips And Practices for TikTok Advertising
> Explore creative styles
TikTok suggests switching up your creative styles every week to prevent audience fatigue. You may do this by observing top-performing videos and emulating their styles. You may also take advantage of your B-roll for some behind-the-scenes videos. Incorporate creative transitions that will keep your viewer engaged throughout the clip.
> Be straightforward
Yes, TikTok allows videos of up to 10 minutes, but that doesn’t mean that you need to wait until the last minute to get to your point. The first 3 to 10 seconds are crucial for catching your viewer’s attention so that they become invested in the video and would want to watch it until the very end. As such, highlight your key points, promos, or products in the first 3 seconds.
> Use trending audio and add text
TikTok sounds and trends are handy tools to guide your viewer throughout the video. 93% of the top-performing TikTok videos of all time use audio.
> Stay authentic and keep up with trends
Authenticity is key for good content. It makes your brand appear reliable and relatable so that you can build a loyal following. You will notice that TikTok does not have a lot of cold ads as compared to other social media platforms.
It is equally important to keep up with the trends so that the algorithm favors your content and you increase your chances of becoming viral. As such, keep an eye out for trending video formats, audio, meme formats, dance choreographies, and other sensations. Create content along with these trends.
Bottom Line… Get professional help
Running a series of TikTok advertising campaigns on your own is difficult. A virtual assistant is an excellent addition to your team. A TikTok VA will help you with:
● Content creation
● Video editing
● TikTok ads management
● TikTok copywriting and optimization
● Keeping up with the latest trends
Get started on your TikTok advertising journey with Sonic VA. Access countless exceptional virtual assistants to help you with content creation, strategizing, video editing, and more. Contact us today.
Daniel Meyer heads Sonic VA, a virtual staffing firm with offices in Manila and the San Francisco Bay Area. With over 20 years in outsourcing, Dan is an author, public speaker and business expert in virtual staffing and process automation. Dan brings big data analytics solutions like business intelligence and data storytelling to small businesses looking to level up their use of data, as well as virtual staffing and technology centric business coaching. An advocate for the use of analytics for civic responsibility through training, consulting and education, Dan loves volunteering his expertise with schools and non-profits.
Props for Bianca Roma De Leon for the research & copy and Shane for image.
References:
https://blog.hootsuite.com/tiktok-advertising/
https://www.wordstream.com/blog/ws/2020/08/11/advertising-on-tiktok
