The SocMed Engagement Strategy You Need to Adapt in 2023
It’s a common misconception among VAs and business owners who hire VAs that social media engagement is simple and easy to do.
Many people believe that engaging in social media simply involves posting content, hoping that people will somehow like their posts, and then they will suddenly become popular without doing anything else.
Anyone who has tried to manage social media for even a couple of weeks knows that something more is required other than posting content for the sake of ‘likes’.
This is why I devote a significant amount of my time to educating clients on what they must do in order to engage on social media effectively.
A big part of this is hiring a virtual assistant whose primary job function is to manage social media engagement for them.
I also spend a lot of time working with our VAs and people who want to become VAs on developing great social media engagement strategies for their clients.
The ARM Methodology comes in handy here. This was originally a recruitment method devised by Marina Simone, a network marketing expert.
Her method’s principles, however, can be applied to social media engagement and beyond.
The first step is that you must capture someone’s attention in order to engage them. One of the best ways to do this is by eliciting an emotional reaction from your audience.
When people encounter content that makes them go, “Wow!” or makes them curious, they naturally want to know more. This may lead them to ask a question or leave a comment on your post.
Even leaving an emoji under your post indicates that the person stopped and took a few seconds to interact with your post. When you see that, it means you’ve attracted their attention and got them to engage with you.
Once you’ve got people’s attention, your reaction or what you do next will determine whether or not you can keep their attention. You must figure out what you can offer them to keep them interested.
Reciprocal attention is one of the simplest ways to maintain engagement. Take the time to respond to their comments, answer their questions, and like something of theirs in return. If they follow you, you should return the favor.
Mentoring is the process of transitioning from a one-time interaction to someone who consistently provides content that people can find value in. You want to keep them coming back to consume more of your content.
If you establish yourself as someone who is relatable, trustworthy and has authority in your field of expertise, you will eventually be able to build an audience that will subscribe and look forward to your content.
However, this is a process that must be repeated. You must consistently provide value and provide reasons for people to stay engaged in social media.
If you’re a virtual assistant who manages social media for your clients, I hope you find this ARM method of increasing engagement useful.
Follow me on Facebook, Instagram, and subscribe to my YouTube channel if you want to learn more.
Dan Meyer is the founder of Sonic VA, which specializes in matching Filipino Virtual Assistants with American Small Business clients and has been a leader in the outsourcing industry since 2011.
Dan is also one of the top experts in Virtual Staffing and has personally trained over 10,000 Filipinos in areas such as virtual assistance, data analytics, business process outsourcing and social media marketing & management.