Does it feel like you’re doing everything right but can’t seem to get eyes on your offer?
It’s time to focus on your 1-minute video introduction.
Having a good intro video is an effective way to help sell your services as a VA.
In the virtual work environment, having a video where you introduce yourself helps your target market see you as a real person and not just a face and a name.
The following are my tips for an effective intro video:
- The 10-second you
You need to explain who you are, what you do, how you do it and why you do it.
In my case, it goes, “Hey! My name is Dan Meyer and I’m a virtual staffing expert. I help American business owners find Filipino virtual assistants to help free them up from the things that keep them stuck in their business so they can do what they want to do. I do this because I love it and I’ve got great connections in the Philippines and in the US. So let’s talk about how we can match you up so you can focus on what you do best and hire us for all the rest.”
2. The hook
Why do you need a hook? The average attention span of a goldfish is 9 seconds. For humans, it’s 8 seconds. This means you have a very small window of opportunity to catch and “hook” the attention of your audience so they will keep consuming your content until you’ve delivered your whole message.
Apart from the message, other elements that can help capture attention are good music, good visuals and anything that communicates to your audience that they will get something out of watching you.
3. The problem
What problem do you solve? Once you’ve identified the problems you can solve, you can get in front of those people who have those problems. Talk about those problems in your one-minute video and emphasize that you have the solution, which leads us to the next point.
4. The solution
The solution I provide is to keep business owners from being stuck in “busyville” by providing virtual assistant services.
You, as a virtual assistant, are the solution to the same problem. Position yourself as someone who has the soft skills, technical skills and knowledge to do the job.
If you cater to a particular niche, highlight the skills and knowledge you have to solve the specific problems of your target market. Doing so allows you to address their pain points and will make it easier to convince your audience that you know what you are talking about and that you can deliver.
5. The call-to-action
What do you want your audience to do at the end of the video? Do you want them to follow you on Instagram, like you on Facebook, or email or message you?
Whatever action you want your audience to do, make it crystal clear.
At the end of my YouTube videos, I want people to do two things: (1) subscribe and click the bell icon for notifications and (2) leave a comment.
If you are looking for virtual assistant clients, some calls to action to use are:
➡️Schedule a discovery call with me by clicking my link here: [INSERT LINK TO CALENDLY OR A SIMILAR TOOL]
➡️Know someone who needs a virtual assistant? Share this video with them!
➡️Have questions about the services I offer? Type them in the comments!
So these are my 5 tips for creating your 1-minute video introduction.
If you have questions, let me know in the comments below and if you haven’t already, be sure to visit and subscribe to my YouTube channel for more content on how you can successfully find American clients online: https://www.youtube.com/c/DanMeyerVirtualStaffingExpert
Dan Meyer Sonic VA, which specializes in matching Filipino Virtual Assistants with American Small Business clients and has been a leader in the outsourcing industry since 2011.
Dan is also one of the top experts in Virtual Staffing and has personally trained over 10,000 Filipinos in areas such as virtual assistance, data analytics, business process outsourcing and social media marketing & management.