When you move from being an expert to being an influencer, your personal brand and business can grow a lot. Whether you’re a virtual assistant or business owner, the steps to make this transition are crucial to your success.
As you gain expertise in your field, you may aspire to become an influencer — someone whom people look up to and trust as a source of information and guidance. But it can be hard to make this transition, especially in today’s digital world where there are so many voices competing for attention.
By following these five key strategies, you can take your expertise to the next level and establish yourself as a leading voice in your industry.
- Get on Stage Every Week
The first step to transitioning from an expert to an influencer is getting on stage every week. This means putting yourself in front of an audience, whether in person, online, or through written content. This can include live streaming, writing a blog, or even publishing a book. By sharing your passion and expertise with others, you can establish yourself as more than just a taskmaster, but as someone with a vision and a message.
2. Write a Guidebook
Cementing your expertise into a guidebook is the next step in the transition. This will give others a place where they can learn more about the solutions you offer. As a virtual assistant, this can be a portfolio or samples of your work on Fiverr or Upwork. As a business owner, this can be a content library for your clients or even a social media account with curated content.
3. Teach Others
Once you’ve established yourself as an expert, the next step is to teach others. This can mean hosting workshops or classes, or even mentoring others in your field. By sharing your knowledge and expertise, you will become a thought leader and become known as the person to go to in your field.
4. Lead a Mastermind of Influencers
Leading a mastermind of influencers is a great way to show that you are an expert in your field and connect with other experts. By bringing together a group of like-minded individuals, you’ll be able to collaborate, share ideas, and learn from one another. This will not only help you grow your network but also provide you with opportunities to connect with new prospects and clients. Also, leading a mastermind group will show that you are a good leader and make you known as an influencer in your field.
5. Invest in Young Talent
Finally, investing in young talent can help you grow as an influencer. This can mean being a mentor or sponsor for young professionals in your field, or even putting money into their education or training. By doing so, you’ll not only help to shape the future of your industry, but you’ll also establish yourself as a leader and thought influencer.
In conclusion, going from being an expert to being an influencer is a process that takes time and work. Whether you are a VA or a business owner, understanding the importance of this transition is critical to growing your business.
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Dan Meyer is the founder of Sonic VA, which specializes in matching Filipino Virtual Assistants with American Small Business clients and has been a leader in the outsourcing industry since 2011.
Dan is also one of the top experts in Virtual Staffing and has personally trained over 10,000 Filipinos in areas such as virtual assistance, data analytics, business process outsourcing and social media marketing & management.