How to Land American Clients as a Consultant
Do you have a Facebook business page as a VA?
Business owners, authors, coaches and speakers have content to share or promote but they are usually too busy with their business or creating content to look after the admin or other aspects of the business.
This is where you can position yourself as a consultant who can solve their problems whether it’s managing their emails or finding speaking engagements.
Having a Facebook business page is a powerful tool to get potential clients to find and hire you for your services.
Here are tips to optimize for business page as a virtual assistant:
- Have an informative cover photo — change once a week
Your cover photo should indicate the things that you do for your clients. It could show you speaking in front of people, talking on the phone, or working on your computer. The cover in itself should give potential clients an idea about whether you are someone they can work with or not.
When choosing a cover photo, make sure it is clear and that it is optimized for both desktop and mobile views. This can be tricky to do but if you were to choose which dimensions to prioritize, go for sizing that shows the image or any text clearly on mobile since most people access Facebook on mobile devices.
Ensure that the photo is relevant and update it at least once a week.
2. Have a detailed “About Us” page
This is where you put your passion and your motivations — the reasons why you do what you do. Aim to have 3 to 4 powerful sentences about how you got where you are now, a transformational experience, your skills and something you’ve done and what you’re proud of.
3. Spread keywords throughout your profile
Search Engine Optimization or SEO is not only for your blog or website, it’s also for your Facebook page. Using keywords relevant to your niche or service will make it easier for potential clients to find you. Incorporate keywords in your cover photo text, About Us, posts and even in comments.
4. Publish quality content
To attract potential clients, you need to show that you can solve their problems and the best way to showcase your knowledge and skills is through your posts. Posts that offer practical tips tend to do well especially if they address the pain points of your target market. You can also publish memes or motivational quotes every now and then and as long as they are relevant to your niche.
A majority of your content should be about business but occasionally, you can post something personal to show your human side and to make you more relatable. However, refrain from posting anything negative or controversial as these posts can reflect badly on you and your business.
5. Use calls to action to drive business
Calls to action are statements that push your audience to do what you want them to do. Is it to book a call? Share your post? Type a comment? Download a free guide?
Make sure to include calls to action in all your posts and also in other parts of your business page like your cover photo and about us section.
If you don’t have a Facebook business page yet, this is the sign to set it up.
If you do have a Facebook business page, share the link in the comments below so we can like and follow you!
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Dan Meyer Sonic VA, which specializes in matching Filipino Virtual Assistants with American Small Business clients and has been a leader in the outsourcing industry since 2011.
Dan is also one of the top experts in Virtual Staffing and has personally trained over 10,000 Filipinos in areas such as virtual assistance, data analytics, business process outsourcing and social media marketing & management.