A VA’s Guide to Mastering Social Media

The pandemic has drastically changed the way we work, but now it is time to merge the best of the pre-pandemic ways and the pandemic ways to forge a new path for the future of work.

In this week’s blog, I want to focus on social media and its role in the future of work. In this case, “social media” means everything online, like Facebook, Instagram, Twitter, and YouTube.

The future of work is about optimizing the use of social media for business owners and job seekers. A huge part of what I do at Sonic VA is to help business owners understand the significance of social media and how to use it effectively, and for VAs to promote themselves as social media experts.

• The difference between social media management and social media marketing

Social media marketing refers to the use of social media as a marketing tool for a business. It requires creativity, research, an understanding of the target market, and the ability to analyze the return on investment (ROI) to determine what’s working and what isn’t.

On the other hand, social media management is more tactical in nature. It involves day-to-day tasks such as planning and scheduling posts, deciding when and what to post, and choosing the right hashtags. A social media manager is someone who is organized and can see the big picture. They have a structured approach to social media, with calendars, to-do lists, and content pillars.

• Why it’s important for business owners to know the distinction

As a business owner, it’s crucial to understand the difference between social media management and marketing when it comes to hiring a virtual assistant. Understanding which of these two services you need can help you make the right decision and find the right virtual assistant for your business.

Both services are important, but the one that best fits your needs will depend on the goals you have for your business’s social media presence and your preferred working style. Make sure to take the time to understand these differences to make an informed decision for your business.

• How to tell which role is right for you as a VA

If you have a creative streak and love brainstorming fresh ideas, social media marketing may be the perfect fit for you. You’ll need to be able to think outside the box, come up with innovative strategies, and use your imagination to craft captivating content.

On the other hand, if you’re an organized individual who thrives in structured environments, social media management may be the right choice for you. You’ll need to be detail-oriented, have excellent time management skills, and be able to stay on top of your to-do list.

In the end, social media is a big part of the future of work, and it’s important to know what role it plays in both management and marketing. Whether you’re a business owner, a virtual assistant, or a job seeker, understanding social media and how to use it effectively will help you achieve success in the post-pandemic world.

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Dan Meyer is the founder of Sonic VA, which specializes in matching Filipino Virtual Assistants with American Small Business clients and has been a leader in the outsourcing industry since 2011.

Dan is also one of the top experts in Virtual Staffing and has personally trained over 10,000 Filipinos in areas such as virtual assistance, data analytics, business process outsourcing and social media marketing & management.